Bharat Anand: The Content Trap

The Content Trap The Content Trap by Bharat Anand

There are not many non-fiction books I have read from beginning to end. This one is an exception and already the second one this year. Exceptionally good and fascinating. To be found on the internet and sell your stuff, it's all about connections and not about content. Don't fall into the content trap is the message Bharat Anand get through to the reader. I saw Anand at the conference Confab HigherEd in Indianapolis and I was impressed by his talk. All visitors were offered his book for free. I started reading on the way back on the plane and halfway the long flight I was halfway the book.

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